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At Lucidity we are serious about the quality of our work. We strive to be accurate, reliable, and fast on each and every project for each and every client. We are here to earn your business and keep it.

At Lucidity we are as serious about ethics as we are about quality. We abide by the Marketing Research Association's
code of marketing research standards.


Member of Marketing Research Association

Meet Our Leadership Team




Andrew J. Richardson

Chief Executive Officer

Andrew J Richardson has Professional Research Certification from the MRA
Andrew J. Richardson

Drew has over 15 years of experience in market research with such firms as Claritas, Find/SVP and Cyber Dialogue.  Prior to founding Lucidity Research LLC in 2002, he served as Director of Research Operations for Cyber Dialogue, where he managed the development of data collection, and research reporting of five annual syndicated survey programs.  Drew is currently the CEO of Lucidity.  He received his Bachelor's degree from Geneseo State College (NY) and a Master's degree from the University of Connecticut.  Drew has been professionally certified by the Marketing Research Association.   Follow him at twitter.com/drewatlucidity.




Heather Ternet
Director of Data Services

Heather Ternet has Professional Research Certification from the MRA
Heather Ternet

Heather is an experienced data analyst with 15 years of work history in the field, and 6 years specifically in the market research industry.  Heather has been with Lucidity since 2005.  She received her Bachelor of Arts degree in Mathematics from Hanover College and her Masters of Business Administration from the University of Indianapolis.  Heather has been professionally certified by the Marketing Research Association.




Sheryl Hawkes
Managing Director


 
Sheryl Hawkes

Prior to starting at Lucidity in 2006, Sheryl worked for 5 years in management positions in education and the medical and biotechnology industries.  She has a Masters of Business Administration from the University of Wisconsin Eau-Claire.  In addition, Sheryl has undergraduate and graduate degrees in biology from the University of Auckland, New Zealand. 


 


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