Andrew Richardson, PRC
Andrew Richardson has 20 years of experience in survey-based marketing research and analysis. In recent years, he has been supporting clients in both syndicated and custom survey research design, execution and reporting for a variety of client research initiatives. His expertise, skills and creativity have been applied to many different types of projects, including but not limited to advertising effectiveness studies, concept tests, brand competitiveness research, brand tracking studies, customer experience research and many others.
Prior to founding Lucidity Research LLC in 2002, he served as Director of Research Operations for Cyber Dialogue, where he managed the development of data collection, and research reporting of five annual syndicated survey programs. He received his Bachelor’s degree from Geneseo State College (NY) and a Master’s degree from the University of Connecticut. Drew has been professionally certified (PRC) by the Marketing Research Association. Visit him on LinkedIn.