Privacy Policy

Lucidity Research LLC is committed to protecting your privacy. This Statement of Privacy applies to the data we receive in our normal course of business from our data collection partners and vendors, as well as any data obtained through the Lucidity Research LLC web site.

Types of Information We Collect

Research Data
Typically, Lucidity Research LLC works with survey data provided to us by our data collection partners and vendors. These companies routinely collect personally identifiable information such as email addresses, respondent identification numbers, telephone numbers, name and mailing address. However, as a subcontractor, and in keeping with our partners’ and vendors’ privacy policies, personally identifiable information from survey respondents is not transferred to us. The data we receive consists of anonymous information which is not unique to any individual, such as zip/postal code, age, gender, other demographic characteristics and answers given to survey questions.

Occasionally, when working directly for a client, we may receive lists containing personally identifiable information to be used for the purposes of survey sampling, sending invitations to participate in a survey or analysis of survey results.

Website Data
We will not collect any personal information from you via this web site that you do not volunteer. When you use our “Contact Us” form, we ask you to provide your name, organization, e-mail address and other relevant information. We use this personally identifiable information only to provide you with personalized customer service. If you send email to us, we will use your email address or other contact information in order to respond to your inquiry.

When you visit this web site, some non-personally identifiable information may be sent by your browser, including your IP address, the pages you visit, referring web sites, and other information. This information may be used to measure and analyze our web traffic.

If you submit a job application to Lucidity Research LLC, we may use the personal information that you supply, such as your email address and phone number, to contact you about possible job openings. We may also contact previous employers and references.

Security and Privacy of Your Personal Information

We do not sell, share or rent any personal information to any third party, ever. Your personal information will be securely stored for an indefinite period of time, unless you request otherwise. The information is protected from unauthorized access, use or disclosure.

Third Party Websites

This website contains links to other sites. Lucidity Research LLC is not responsible for the privacy practices of these other websites. This privacy statement applies solely to the information that we collect by this web site or use in our normal course of business providing research services.

EU-US and Swiss-US Privacy Shield

Lucidity Research, LLC complies with the EU-US and Swiss- US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from Switzerland, the United Kingdom and European Union member countries. Lucidity Research, LLC has certified that it adheres to the Privacy Shield Principles of:

  • Notice,
  • Choice,
  • Accountability for Onward Transfer,
  • Security,
  • Data Integrity and Purpose Limitation,
  • Access, and
  • Recourse, Enforcement and Liability.


If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, please visit To view the certification of Lucidity Research, LLC with the Privacy Shield, please visit

Lucidity Research LLC will strive to comply with the following Privacy Shield Principles:

Lucidity Research LLC shall inform an individual of the purpose for which it collects and uses the personal information and the types of non-agent third parties to which we disclose or may disclose that information. We shall provide the individual with the choice and means for limiting the use and disclosure of their personal information. Notice will be provided in clear and conspicuous language when individuals are first asked to provide personal information to Lucidity Research LLC, or as soon as practicable thereafter, and in any event before we use or disclose the information for a purpose other than for which it was originally collected.

Lucidity Research LLC will offer individuals the opportunity to choose (opt out) whether their personal information is (1) to be disclosed to a third party or (2) to be used for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. For sensitive personal information, we will give individuals the opportunity to affirmatively or explicitly (opt out) consent to the disclosure of the information for a purpose other than the purpose for which it was originally collected or subsequently authorized by the individual. We shall treat sensitive personal information received from an individual the same as the individual would treat and identify it as sensitive personal information.

Lucidity Research LLC does not typically work with third parties such as subcontractors in the normal course of business. In the event that disclosure of personal information to a third party becomes necessary, Lucidity Research LLC shall notify the individual of such disclosure and allow the individual the choice (opt out) of such disclosure. We shall ensure that any third party for which personal information may be disclosed subscribes to these Principles or are subject to law providing the same level of privacy protection as is required by these Principles and agree in writing to provide an adequate level of privacy protection. Lucidity Research LLC recognizes that it may be legally liable for third parties who fail to adhere to these Principals.

Lucidity Research LLC shall take reasonable steps to protect the information from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information from loss, misuse, unauthorized access or disclosure, alteration or destruction. However, Lucidity Research LLC cannot and does not guarantee the security of information on or transmitted via the Internet.

Lucidity Research LLC shall only process personal information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by the individual. To the extent necessary for those purposes, we shall take reasonable steps to ensure that personal information is accurate, complete, current and reliable for its intended use.

Lucidity Research LLC shall allow an individual access to their personal information and allow the individual to correct, amend or delete inaccurate information, except where the burden or expense of providing access would be disproportionate to the risks to the privacy of the individual in the case in question or where the rights of persons other than the individual would be violated. Individuals may access, amend or delete information by contacting Lucidity Research LLC at:

Lucidity Research LLC
PO Box 2947
Westminster, Maryland 21158

Lucidity Research LLC provides a way to verify compliance and process complaints.

In compliance with the EU-US and Swiss-US Privacy Shield Principles and subject to enforcement of the Federal Trade Commission, Lucidity Research LLC commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss individuals with inquiries or complaints regarding this privacy policy should first contact Lucidity Research LLC at:

Lucidity Research LLC
PO Box 2947
Westminster, Maryland 21158

Lucidity Research LLC has further committed to refer unresolved privacy complaints under the EU-US and Swiss-US Privacy Shield Principles to the INSIGHTS ASSOCIATION PRIVACY SHIELD PROGRAM, a non-profit alternative dispute resolution provider located in the United States and operated by the Insights Association. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. These dispute resolution services are offered at no cost to you.

Under certain limited conditions, individuals may invoke binding arbitration before the Privacy Shield Panel to be created by the U.S. Department of Commerce and the European Commission.

Be advised that personal information obtained from or relating to clients or former clients is further subject to the terms of any specific privacy notice provided to the client, any contractual arrangements with the client, and applicable laws and professional standards.

In addition, Lucidity Research may be required to disclose personal information in response to a request from national security or law enforcement authorities.

Changes to this Policy

Lucidity Research LLC will occasionally update this Privacy Policy. Please check periodically for changes. If you have any questions or concerns about this policy, please email